On the 11th of January, 2024, the DIFC Innovation Hub has forged a strategic alliance with WEMADE, a leading global gaming company based in South Korea.

The purpose of this collaborative effort is to establish the 'WEMIX PLAY Center,' a global Web3 gaming hub that will play a pivotal role in enhancing Dubai's gaming ecosystem. This initiative aligns with the ambitious 'Dubai Program for Gaming 2033,' positioning the city among the top 10 global gaming industry hubs.

Marking a significant milestone as the first South Korean gaming company to partner with the DIFC Innovation Hub, WEMADE will capitalize on the hub's accelerator programs, innovation community, and favorable regulatory frameworks. The primary focus of this partnership is the expansion of the WEMIX ecosystem, with plans to set up the 'WEMIX PLAY Center' within the DIFC Innovation Hub. This center will serve as a hub for onboarding Web3 game companies.

A key aspect of this collaboration involves the establishment of a USD 100 million investment fund, with WEMADE taking the lead in spearheading this initiative. The fund's objective is to create a go-to-market pipeline for Web3 game developers, providing them with targeted access to millions of active players on the WEMIX PLAY platform, WEMADE's native platform for Web3 games. The platform currently features over 65 games from third-party developers, alongside WEMADE's main intellectual properties (IPs), creating a vibrant ecosystem for gaming enthusiasts.

This partnership enhances Dubai's standing as a global innovation hub, reinforcing its dynamic gaming sector. The collaboration is expected to push the city's digital ecosystem forward, contributing to economic diversification and fostering employment growth within the gaming sector for the next decade, aligning with the objectives outlined in the Dubai Program for Gaming 2033.

This partnership is expected to be finalized at a Web3 event scheduled in early 2024.